GA4 Redesign Analytics
Interactive dashboard for evaluating a website redesign with GA4 data. Nine themes covering sources, journey, search, support, PDP, AI traffic, app webview traffic, trends, and traffic distribution.
Traffic sources
Channel mix over the data window. Click chart or list to drill into Sources.
Top 5 source / medium
The 9 themes
Click a card to jump to its theme. Each is data + chart + redesign-relevant takeaways.
#1
User personas
Segment visitors by source × device × landing × intent. Each persona is a redesign brief.
→ Users
#2
User journey · Sankey
Page-bucket flows (home / FAQ / PDP / search). Shows where landing traffic actually goes.
→ Journey
#3
Support readability
FAQ pages joined with
pageTitle, so numeric IDs become readable headlines.
→ Support
#4
In-app webview traffic
Detect ?app=… query params to split native-app webview from real web visits.
→ App Traffic
#5
Weekly trends
Top risers / fallers, weekly aggregates, anomaly hints over the data window.
→ Trends
#6
Product Detail (PDP)
PV, engagement, and avg duration for product pages. Find SEO landings that don't convert.
→ PDP
#7
Search re-bucketing
Re-classify "Other" search terms with regex rules: model numbers, setup, warranty, login, etc.
→ Search
#8
AI traffic sources
ChatGPT / Perplexity / Claude / Gemini: how much, where they land, how they engage.
→ AI
#9
Traffic distribution
Where the traffic actually lands — share by page bucket: home / support / PDP / search / etc.
→ Distribution
Daily activity
Active users / sessions / pageviews. Engagement rate on the right axis.
Device split
Mobile share + engagement-rate gap is one of the most actionable redesign signals.
New vs Returning
Returning visitors typically engage longer; "(not set)" rows usually = analytics noise.
Day of week
Identify whether weekday vs weekend behavior differs enough to drive copy or CTA changes.